Improving Charity Fundraising with TAAP Fundraiser and Contactless Payments

June 10, 2024


In a world where technology constantly reshapes our daily routines, even the way we make payments has undergone a dramatic transformation. Gone are the days when cash was king. Today, we revel in the convenience and security of digital and contactless payments, including cutting-edge wearable tech like smartwatches. This evolution is not just for personal use; it has profound implications for the charity and not-for-profit sectors as well.

The Changing Landscape of Fundraising

Charities and non-profits face a unique challenge. They need to collect more donations, engage with their supporters, and stay abreast of payment trends.

TAAP Fundraising provides charities the possibility to offer supporters a seamless contactless payment method, ensuring that donations, big or small, are never missed.

Current Challenges for Charity Fundraising

Charities rely on donations to sustain their crucial work and research. Their fundraising calendars are packed with a variety of events, from corporate galas and community pub nights to high-profile marathons like the London Marathon. Face-to-face fundraising remains a cornerstone for raising awareness. However, as society moves towards cashless transactions, supporters increasingly rely on debit and credit cards, smartphone payments, and wearable tech like smartwatches. Not accommodating these modern payment methods can lead to significant missed opportunities.

Current donation systems often fall short. They primarily handle one-off payments, lack the ability to add Gift Aid, and fail to maintain ongoing communication with donors. This gap can result in a loss of potential income and lifelong supporters. Thankfully, TAAP Fundraiser offers a solution to these challenges.

How TAAP Fundraiser can Support Charities

TAAP Fundraiser boasts a user-friendly interface and the capability to add Gift Aid, enhancing the value of each donation. Beyond Gift Aid, donors can answer profiling questions and opt into a marketing database. This simple interaction transforms contactless donations into a powerful tool for building a robust marketing database of donors, maximising engagement and fostering relationships that increase the lifetime value of donations.

The intuitive design means minimal training is required, a welcome feature in the fast-paced world of fundraising. TAAP Fundraiser is adaptable, with features that allow quick adjustments to standard fundraising amounts and modes. Whether in ‘tap and go’ mode or a more detailed Gift Aid mode, the technology supports fund collection without disrupting the existing workflow of fundraising teams.

Increase the Number of Donations Collected

With TAAP Fundraiser, the ability to capture donations via any contactless method can significantly boost the total amount of contributions. Moreover, integrating Gift Aid can increase these donations by an additional 25%. This solution also allows charities to create a GDPR-compliant donor database, enabling them to build enduring relationships and encourage lifelong support.

One of the most noticeable benefits is the improved morale among fundraisers. The TAAP Fundraiser is adaptable to various environments, ensuring that no opportunity is lost. Its speed and efficiency mean fundraisers can interact with more donors in less time.

Mobility is another standout feature. Fundraising teams can always access the payment machine with data connectivity and Wi-Fi, avoiding the connectivity issues that plague standard credit card machines. The straightforward user interface reduces the need for extensive training, allowing the solution to be deployed immediately at events.

Gain Real-Time Insights and Flexibility

All donation data is collected in real-time within the portal, providing valuable insights into the success of events and campaigns. This data allows management to allocate resources more effectively, ensuring maximum return on investment for future fundraising efforts. Additionally, the versatility of TAAP Fundraiser means charities can use the system on their own devices, adding another layer of convenience.

Is it Time to Invest in the Future of Fundraising?

The short answer, yes. TAAP Fundraiser equips charities with the tools needed to adapt to the rapidly evolving payment landscape. By capturing every potential donation and fostering lasting relationships with supporters, this innovative approach to fundraising not only enhances donation amounts but also streamlines the entire process.

As technology continues to advance, it’s clear that embracing digital and contactless payments is no longer optional but essential. The TAAP Fundraiser is at the forefront of this shift, helping charities to thrive in a cashless society while maximising their impact and reach.

Embrace the future of fundraising with TAAP.

See how TAAP can work with you today.